Cookie Statement

Last updated October 27, 2026

2048 IP Holding B.V. (doing business as 2048) ("we," "us," or "our") uses cookies and similar technologies (including local storage) on our website at https://classic.play2048.co. This statement explains how we use cookies and your related choices.

Privacy policy: You can review our privacy policy at https://classic.play2048.co/privacy-policy.html.

Questions or concerns? Reading this cookie statement and the privacy policy will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@play2048.co.

What are cookies and local storage?

Cookies are small data files placed on your device when websites are loaded in a browser. Local storage is a method for storing data directly on your device's browser. It allows us to save information such as your game progress and settings without sending data back to our servers. Both cookies and local storage are widely used to "remember" you and your preferences, either for a single visit (through a "session cookie") or for multiple repeat visits (using a "persistent cookie" or local storage).

Types of cookies and local storage we use

  1. Essential cookies and local storage:These are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services. They include:
    • Storage of your current game state so you can return and resume gameplay at any time.
    • Information on whether you have access to exclusive features through third-party memberships.
    • Your cookie choice, so we do not ask you again on every visit. Our consent tool stores it for 12 months, with a random ID that identifies the choice.
  2. Performance and analytics cookies:These allow us to count visits, traffic sources, and how people play (such as how many times people win or lose at the game), helping us to measure and improve the performance of our site. We use Google Analytics, which stores a pseudonymous ID in a cookie to recognize your device across visits.

Your choices regarding cookies and local storage

Essential cookies and local data storage elements cannot be switched off as they are critical for the functioning of our services. If you do not accept other types of cookies, you may experience some inconvenience in your use of our website, and some features may not function properly.

Consent and control

You will see a banner before any analytics cookies are placed on your device. You can click "Accept All" or "Reject All", or click "Customize" to choose by category. Analytics cookies stay off until you accept them.

Without your consent, Google Analytics still receives a cookieless message for each page view and game event, with the page address and title, screen size, language and browser details. It stores no identifier on your device for these messages.

You can change your choice at any time in Privacy Settings, which is also linked at the bottom of the game page. If you withdraw your consent, we delete the analytics cookies this website has set on your device, except the _ga cookie, which play2048.co also uses. If you accept, we ask you again after 12 months.

Changes to this cookie statement

We may update this Cookie Statement from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

Contact us

If you have any questions about our use of cookies, please contact us at support@play2048.co.

Our privacy policy

For more detailed information about how we process your personal information, please visit our Privacy Policy at https://classic.play2048.co/privacy-policy.html.